ASOS, Boohoo, and the £4.4 Billion Mistake: What Every UK Business Must Learn About Environmental Compliance in 2026
In July 2022, the UK Competition and Markets Authority opened formal investigations into ASOS, Boohoo, and George at Asda for greenwashing. The brands collectively make over £4.4 billion annually from UK fashion sales alone. Two years later, they signed legally binding undertakings that changed how every UK business must approach environmental claims. This is what they got wrong, and what you must get right.